EN
Dr. Veronika
von Heise-Rotenburg
CFO & Managing Director @Everphone
Angel Investor – Board Member – Speaker
Professional Career
Everphone GmbH
Location:
Berlin/München
Date:
05/2022 – today
Position:
CFO & Managing Director of several group entities
Responsible for:
Finance, Data, Legal, Risk/Compliance/ESG, People & Culture; Establishment of the Munich branch
Cazoo/Cluno GmbH
Location:
Munich/Paris/London
Date:
2018-2022
Position:
Cluno GmbH: CFO and later Managing Director
Cazoo-Gruppe: EU Finance Director & Managing Director
Responsible for:
Accounting, Controlling, Refinancing & Financial Technology, Solvency, Legal
Autobank AG
Location:
Wien/Oberhaching
Date:
2014-2018
Position:
Head of the German branch of Autobank AG & Authorized Signatory
Responsible for:
Retail (car leasing, car financing B2B and B2C), wholesale (car dealerships), deposits
Traxall Germany / HLA Fleet Services GmbH
Location:
Oberhaching
Date:
2014-2018
Position:
Commercial Director & Authorized Signatory
Responsible for:
Finance & Accounting, Controlling, Human Resources & Organization, Legal, Risk Management
Hannover Leasing Automotive GmbH
Location:
Pullach
Date:
2009-2015
Position:
Head of Risk Management & Authorized Signatory
Responsible for:
MaRisk, money laundering and fraud prevention; credit management, process management, strategic back office projects, including management of the spin-off of HLA Fleet Services from Hannover Leasing Automotive and sale to AutoBank AG
McKinsey & Company, Inc.
Location:
München
Date:
2008-2009
Position:
Associate in the banking/financial services sector
Responsible for:
Focus on risk and liquidity management, merger and post-merger
Education
Training
2007-2008
Universität Augsburg
2005-2006
University of Dayton
2002-2006
Universität Augsburg
Continuing Education
since 2012
Various management seminars and coaching sessions on leadership
2016
2009-2018
Supervisory and Advisory Board Positions
since 04-2025
Member of the Supervisory Board and Chairwoman of the Audit Committee of BAWAG AG
since 04-2024
Chair of the Advisory Board of Golfstrom Energy GmbH
since 05-2022
Supervisory Board Member/Deputy Chairwoman of Project Immobilien
2009-2022
Member and (since 2016) Chairwoman of the impartiality committee of AirCert GmbH
Press, Publications and Appearances
Press Selection
2026-01
2025-09
2024-10
2024-01
2023-10
2022-09
2022-05
2021-05
Selected Publications
2025-10
„Asset-based Financing“ in ReThinking Finance
2025-07
„Agile Leadership“ in Agile Konzepte im Controlling
2024-03
„ERP implementation“ in ReThinking Finance
2023-05
2022-12
2022-10
„Digital Finance: success factor“ in ReThinking Finance
2022-09
2021-02
Selected Speaking Engagements
2022-2025
since 2010
Lecturer for various seminar providers (u.a. Management Circle, Forum Institut)
How do you actually become a (good) CFO?
I have been hearing this question from my network for years — and it is what set this book in motion.
Published in July 2026 by Schäffer-Poeschel: the edited volume Finanzmanagement in Start-ups und Scale-ups, a German-language handbook for the CFO role. 512 pages, 13 chapters from accounting to strategy and leadership, 25 contributing authors from practice, every chapter peer-reviewed.
Keynotes
Including topics such as digitalization and AI in finance, agile leadership and female leadership.
Blog
In-depth information on professional topics — more detailed than LinkedIn posts, more hands-on than journal articles.
Awards
06-2026
GenCFO Awards — Finance Leader of the Year, International SME (2026). My report on LinkedIn.
04-2026
World Finance Forum – CFO of the Year SME. My report on LinkedIn.
09-2025
Speaker Award „Masterclasses“ @Finance-Summit, Düsseldorf
And what else?
Female Empowerment
Initiator, co-founder and co-CEO of the Female Finance Circle — the network for senior women in finance leadership
Animals, nature and sustainability
Natural garden, 2 cats, 10 chickens, 60,000 bees; organization of private clothing swap events and vegan diet
Since 2016: Mentor
for scholarship holders of the Konrad-Adenauer-Stiftung and the Bayerischen Elite-Akademie as well as at MentorMe
Since 2015: Marathon / Ultramarathon; Mountain hiking
u.a. 2-Oceans Ultramarathon, KiniTrail, Berlin Marathon, Streakrunner since 2015
2006-2018: Argentine tango
Teaching, DJ, festival organization, article series and reviews for several tango media